Short and sweet, I'm walking you through the steps I take to write each email. From the two types of emails I create to how I edit, I go over it all.
I share my strategy when creating email subject lines and if I batch process topics or take a more free-wheeling approach.
While you're at it, grab my free 'One Year of Email Subject Lines to Amp Up Your Open Rates & Accelerate Sales' guide!
Welcome to the Small Business Big mindset podcast, where we dive into tactical strategies to grow your business. And to make an impact on this world. A huge part of success is keeping your mindset and vision on track. So this is a major part of our process. And this podcast, let's do this. Hey, Erin here, welcome to the small business, big mindset podcast. This week, you're in for a treat, or else I hope you feel like it's a treat. I'm going to take you through my own personal email writing process, what I go through multiple times each week, I'm going to kind of walk you through everything that I do when I'm creating my emails, which is one of my favorite things to do level of writing emails. So there's two ways that I write an email. The first way is I start with a story. And the second way is I get right to the point. So kind of opposites, right? So the first way, when I start with a story, I might think about things that have happened. Recently, in my life, I've written emails about my kids band competition, a trip we took on the weekend, that sort of thing. Or I might think about a memory, I once wrote an email about the family car, we had growing up my favourite high school teacher, that sort of thing. And I found that you can tie just about anything to your business, whether it's a personal or professional story or a memory. So first, I'll tell the story. And then I'll look for a photo or a meme or a Giffy. Sometimes it's something funny, and sometimes it's just something that's directly related to the story that I'm telling. And then I say way, by tying the story to the point of my email, which is maybe promoting my newest podcast episode, or my latest offer, the second way is I get right to the point. So I'm direct, I'm clear, and I am specific, right from the get go. If I'm wanting any offer, such as my copy, edit, and polish plus strategy, and I'm offering a lower price for a limited time, which I did a few weeks ago, I say that up front, I just started off the email with like, Hey, this is what I'm doing. I go through all the details. And it's super simple. And I'm very clear. And I'm currently doing a free email marketing course over email, where every day my subscribers, I answer a common yet critical email question. I said, So upfront, hey, I'm doing a seven day free email marketing course, over my email for my subscribers, and then I'll say at the PS because usually I, I just write my ILA email list about twice a week. And this time, I'm doing it every day answering questions. So I'm letting them know, upfront, this is what's happening. And I get right to business. Okay, so at the end of the email, so So now I've either told a story, and I've segue to my business, or I just come right on out and say very to the point, here's what I'm doing, right. So once I head toward the sign off, I'll give a direct call to action. Like I'll say, listen to my podcast here or enroll in my membership here. And I'll ask a question to keep the engagement going, like, what was your family car growing up, right, and I'll specifically say, reply, and let me know. And at the end of the email, I'll add a PS, they grabs the attention of those that just skim the copy in the head to the end. It's also a reminder, for those that read the whole thing, right. So either reiterates the point I was making throughout the body, or I'll introduce a new but related ideas, that's another thing I do with my emails, I keep them very focused, you know, so I'm not promoting a bunch of different stuff and linking out to all these things, because I just overwhelm somebody, and then they probably won't click on anything. I personally don't map out my emails far in advance. Sometimes if I know I have a launch coming up or a new offer a new piece of content, it'll be planned. But for the most part, I write as I go. That said, planning out and mapping your email topics, you know, as far as what date you're gonna talk about what in advance might work for some, maybe it'll work for you, it's just not the way that I operate. So after I write the body of the email, I read it, sometimes I even get it out loud, because that's kind of a good way to see if it's working or not over kind of needs some work or some Polish kind of depends on my mood. And then I go back and I edit. So sometimes, honestly, you can completely remove the intro, because it's just human nature to overlay state, the background info. But listen, an email isn't a movie, you don't need to establish the characters in the backstory so many times the entire intro can go we don't need to set it up. So that way, if you take out your intro, your email help will probably start in the middle of the action of whatever story that you're telling. Okay. So then I'll take a look at the words that I chose. I want to tell a story, but I want to make sure my descriptors aren't excessive, that they're not too flowery. I don't want the text to be too dense. Okay, so I really kind of look at that, you know, it's like you want to, you know, you want to be detailed and you know, and pick out pieces parts of the story that really matter, but you don't want to overdo it. So it's kind of a fine line there. I also make sure there's plenty of whitespace. So you don't want to have like, be it have it be too text dense. Like I was saying, like have these blocks of text because people will be like, Oh, I don't want to read all that. I'll bold the sentences or phrases that I feel need more attention. I might add emojis or different things to spice the email up and keep the reader wanting to read and continue to scroll right. And after all of that, I write the subject lines, it helps to write all the copy out first, and then it inspires me to write the subject lines. Notice I say subject lines, plural. It's great to brainstorm a bunch. You can do 510, all the way to 30. I know some people that write 30 email subject lines at once all the time. It really the more the better. Because many times you'll get to the good stuff, the more you get going sometimes the first things you write aren't, aren't all that great. And then you kind of become a more well oiled machine as you go along. So there you have it, there's a process I use to write my emails. Hope it's helpful if you have any questions on it. Throw me a note at Erin at muscle creative comm and check out all the different ways that I can help you with your writing. That's what I love to do. I like to inspire Empower solopreneurs and small business owners with DIY copywriting go to muscle creative.com/tools Okay, I'll see you next week. Thanks for tuning into the Small Business Big mindset podcast. To keep the fun going. Check out our Facebook group start and scale an online business For even more free trainings and resources from fellow entrepreneurs. If you haven't already, head on over to muscle creative comm and click subscribe to join our email list for weekly updates. And if you've enjoyed this podcast episode, check us out on your favorite podcast platform to follow us and give us a review. As always be authentic bring an insane amount of value and keep crushing it