From clarifying your message with a reduction of words to how to use personal stories to get a professional point across...(including ways to use the emails you have sitting in your Inbox to improve your writing skills), these seven tips will have your copywriting take on a whole other level of expertise.
Welcome to the Small Business Big mindset podcast, where we dive into tactical strategies to grow your business. And to make an impact on this world. A huge part of success is keeping your mindset and vision on track. So this is a major part of our process. And this podcast, let's do this. Hey, Erin here, welcome to the Small Business Big mindset podcast. This week, I'm going to go over a few copywriting tips that you can consider implementing into your own copywriting strategy and the tactics that you adopt when next time you sit down to write. So the first one is to not duplicate the same word multiple times, especially if you're researching and writing about a certain subjects. You know, it's easy to you know, use that same word because it's worked so well. And it describes what you're talking about and really kind of hits the point home, however, you know, you'll lose the person because then they'll start to instead of paying attention to what you're writing, they'll start realizing, okay, they have used the word critical or like concept, like 10 times in the this paragraph. So there's tools that can check for this. So check out Episode 84, where I give you 10, free free resources to help you with your copywriting. And there's some free tools in there that could scan your copy and let you know, if you're using the same word too many times and that sort of thing. Another tip is to use simple and short words. Okay, so it might sound counterintuitive, but please don't use jargon or lingo, okay, because you might think, Oh, this is going to make me fat make me sound super smart. And that, you know, I am an expert in this area, because I'm using all these acronyms and jargon and everything. But actually, you want to be very clear in what you're writing. You don't want to confuse or intimidate your reader because they will go elsewhere for their information. And of course, there's a time and a place, maybe you know, your audience and they're, they're, you know, they're very seasoned in that area. And you know, if you're if you use these acronyms or jargon, then they're going to get it immediately. But it's just nice to not, you know, use it to heavily so that you when you get new people coming in, they don't feel intimidated and decide to go to some someone else to learn from or get their information from. When you're writing as well remember to use stories more than just kind of like bullet bulleting out benefits, okay? Because it's like, okay, great are like what they get, you know, so you don't want to just make a laundry list of like, okay, if you buy this from me, you get five months of this, or three types of that, or you know, that kind of thing, you want to actually introduce them to what you're doing with some stories and how it's going to help and what they're going to get out of it. Yes, you do want to be very clear as to what they get. But don't make that be the sole focus, like on your sales page or your email, when you're trying to explain to them what they are getting. And why because you want to make it crystal clear paint that picture of why they need what you have, and how it's going to transform their life, their business, what have you, or how it's going to kind of like, fulfill the goal that they're looking to achieve. So definitely, you know, you want to be clear about what they're getting. But don't make that just the sole focus of what you're what you're talking about or how you deliver it. You want to save copywriting examples for inspiration. So I'll do this like all, you know, go through my inbox, my email inbox, and if I see email subject lines that catch my attention, I'll save them, I have this little file where I will copy and paste them. And it's like not to copy them. But to use them for inspiration because they'll remind me Oh, yeah, I have something similar that happened to me, I can talk about that. You know, so could be email subject lines, it could be headlines for articles, it could be an excerpt from an article or a blog post that reminds you of something or you like the way that they phrased something, save them so that you can kind of go through and use them for inspiration when you need it. When you're creating headlines or email subject lines, right, multiple ones, like I know some people that write 30 to 40 before they land on the headline or the email subject line that they're going to use. So that's why I give like 10 email subject lines every month on to my membership and I actually give them bonus ones during November for Black Friday. In it's more than they're going to need especially if they are a member for a few months. Because then there have tons of email subject lines, but that's great because you can kind of get coal through those and see which which ones are best. Because typically the first email subject line or the first headline, it's not going to be your best, maybe it is. But most of the times it's not. But once you kind of like get going, you know, you'll you'll kind of like see the next few that you write that like, oh yeah, that's exactly what I want to say. So, don't always just go off the first thing you write, write, at least, you know, 1015, some people go as far as 30, to get the one that really works. I also recommend a free range of writing. And for me free range writing is just just writing, you can just sit down and just start typing or grab your favorite pen or pencil and just go to town. And you can write out of your usual genre. So you don't have if you're a writer that usually writes about a certain topic, or a certain industry or niche or focus, you don't have to write about those. This is for fun, you can write about whatever you want. Because it's a it's really an exercise. So that you can prime that writing muscle and explore other writing types, fiction, nonfiction, you know, whatever it is, and you're going to be like, thinking this is weird, but like write without intention. And I'm usually like, write with intention, know what you're gonna write about, know your goal. But in this case, write without intention, just start writing, just go and it really is going to, you know, and kind of increase your skill level with your writing when you do that. And then you want to be, you're gonna want to rewrite other people's copy for practice, okay, this isn't stealing other people's copy. But if there's something that you like, or if it's, you know, they write about a similar topic, but you have different thoughts on it, then you can kind of like riff off of it right and rewrite it and it doesn't even ever have to see the light of day, it could just be for practice to kind of get your skill level up. And then lastly, it's, you know, it's a good idea to recycle your own writing, okay, this could be I know, people who send the same exact email every year. And no one's like, wait a second, like one year ago, I remember, you know, reading this email, because, you know, not everybody reads every email, if it's a high performing one, people get something out of it. So they'll send the same one, they might tweak it a little bit to fit the tone and what's going on. But, but yeah, there you if you, especially if you have tons of content. If you're writing your list every single week, if you are, you'd have a podcast episode every week, different things that's ton of content, that you can slice and dice in different ways. You can also go back and update or tweak what you've created. Right? So if you wrote an article a year ago, and you know, a lot of it still applies to what's going on today. But maybe it needs a few tweaks, go back and tweak it and then you can republish it and start promoting it over again, just, you know, make it your if it's the current times in the current events, right. So just don't think that you create a piece of content and then you kind of just leave it, you're like, Well, I published it, I promoted it moving on, because, you know, you can definitely reuse that in so many different ways. So that's just a few copywriting tips. I thought I would pop in here and share with you guys. Let me know what copywriting tips you have, because maybe I'll include it on a future episode. And if you want help with your copywriting, especially email focus or to hone your copywriting skills, head on over to muscle creative comm slash email ally that is my monthly membership where you get templates and video trainings every single month. Alright, I'll see you guys next week. Thanks for tuning into the Small Business Big mindset podcast. To keep the fun going. Check out our Facebook group start and scale an online business For even more free trainings and resources from fellow entrepreneurs. If you haven't already, head on over to muscle creative calm and click subscribe to join our email list for weekly updates. And if you've enjoyed this podcast episode, check us out on your favorite podcast platform to follow us and give us a review. As always be authentic, bring an insane amount of value and keep crushing it