This week features an excerpt from a Facebook Live training we did a little while back. It's a quick training on finding the right niche for your business, and therefore your content.
We cover:
- The intersection of what your audience needs and the direction of the market
- What your audience wants and what you can anticipate they'll need
- Focusing on one ICA even though you may serve several
- Choosing the most effective and needed niche
- Niching up - it's not a perfect science!
- Absorbing your niche
- Giving the niche your own unique flavor
- What to do when you're still not sure what your niche is