How to Bring Your Story to the Stage

Erin Geiger: 0:02

Welcome to the Small Business big mindset Podcast, where we dive into tactical strategies to grow your business. And to make an impact on this world. A huge part of success is keeping your mindset and vision on track. So this is a major part of our process. And this podcast. Let's do this. Hey, Erin here. Welcome to the Small Business big mindset podcast this week, we have Csilla Muscan, and international singer, speaker, author and founder of magnify your message training programs. Welcome, Sheila.

Unknown: 0:37

Hi, Erin, thank you so much for having me.

Erin Geiger: 0:40

I am so excited to talk to you. You guys, this might be a two hour podcast. I'm just kidding. Sheila has such a great story. Such a great background. And she has accomplished so so much. So I think we all have so much that we can learn from her. So I'm so super excited to have her here. So Sheila will dive right in. But I know that you're really you're known for helping women like passionate women, right, and try to get their their message across and Be Heard online. So I definitely want to hear more about that. But let's take a step back. And if you would, let us know, kind of like your, your background, I know that you were you know where you were born, where you're raised? Like, let's start because that's super interesting. And I think it plays into very much who you are today. So kind of give us that background and who you are, and how you got started. And yeah, let's just start from there, if you don't mind.

Unknown: 1:39

Absolutely, yes. So and I'm sure if I speak long enough, people are gonna pick up on my accent. So I better start saying that I am actually native Hungarian. I was born actually in Romania. And as a Hungarian, which makes for an interesting story. Because during the time that I was born, communism was still blooming in Romania. And then on top of that, I also was Hungarian, and Hungarians and Romanians didn't get along very well, at that time, there was just a lot of friction and turmoil. And, you know, obviously, I grew up in a communist country where using your voice, thinking for yourself, acting for yourself was not really a thing, everything was censored. And people really didn't have much freedom. I remember, as a child, we didn't own passports, we were not allowed to leave the country. And that was, so that definitely makes already friend. It's kind of interesting story. But then on top of that, I also grew up in a highly abusive home. And I knew early on that I didn't feel like I was welcomed in my own home. And then later on found out, you know that my parents really didn't want me My mom had an abortion before me, and then she was going to have an abortion with me, and changed her mind at the last minute. All of that to say, I really grew up to be a very insecure person, I really felt like I didn't have much to offer much value to bring to the world. And I felt like my voice really didn't matter. So I always stayed in the background and didn't feel like I could contribute much. And I think that's why I am so passionate about helping women, really to own their voice to own their stories and their message and then take it to the stage in a confident way. Because that's kind of my story. That's what I have gone through really, in the last 20 years developing the ability to be able to step onstage and actually speak. And it's funny now when people see me on stage stage, they cannot believe that I used to be afraid to speak in front of people. And I always tell them, this should be a good example for you. If I'm able to do it, you can do it as well. It's absolutely a very learnable skill. But really, that's how I started. So a little bit of more backstory, I guess is that I grew up in a very musical home. So from the time I was a child, I knew that I like I had an innate love for music, and also a drive to just want to sing. So I remember even when I was seven years old, I would lock myself in my room and would try to imitate Whitney Houston, or Celine Dion. Those were the big names back then. And I think it was also probably a good escape from what was happening at home. But it just really developed not only a love for music, but also then a commitment and a drive to want to be really good at it. And so when I was 18 was the time when I actually started touring with a with a group and we were touring All over Europe. And then we also came to the United States toward in a lot of different states. And that's how I kind of got started. First kind of being on stage. And then that morphed into becoming a keynote speaker later on going out on my own, and starting an online community where I'm now also teaching other women how to take their message to the stage. So that's kind of in a nutshell,

Erin Geiger: 5:26

Oh, my gosh, okay, so, so much to unpack there. So when you, how did you make the leap to even perform right? So it's like to even get on the stage first as a singer, I'm assuming, right? So how did how did that come about?

Unknown: 5:42

Yeah, so one good thing, I guess about my parents, was that they really did push me to perform even as a young child, even though I didn't feel like it, I was terrified. And they would always put me on the spot. Even in front of small groups, you got to sing, you gotta sing a song. And I think that was my first introduction to be able to sing in front of people. And then, when I turned 17, or so a cousin of mine said that there's this music group, I really think you should audition for it. And first, honestly, I found it attractive because I thought, wow, I can get out of my home, like I could just go on the road and just get away. And it was also safe enough that it was a large enough group that I felt like I could kind of not get lost in the group, but in a way, just kind of take a safe space. And not be upfront. And so when I auditioned, I auditioned as an alto singer for the group. Because they The group was actually had 12 members singers and we we had like all four parts, right soprano Alto. And, and I think that that was kind of an easing my way into the stage. And then of course, the more I sang, the more the director of the group was, say, I want you to sing a solo, I wanted to sing more solo. So it's like, it was more gradual. And I personally was terrified of speaking on stage, I always thought, okay, singing is my thing. I really know how to communicate emotions, how to connect with my audience through singing, because personally, I really felt like, whenever I heard a song, or I sang a song, my walls came down, I think nothing else could break my walls faster than a really powerful song. And then also to be able then to pour myself as I was performing into that song. And so I knew I was good at that. But then when people heard parts of my story, they kept saying, I really think you should speak more, I really think you should share your story more. And then again, that came over the years, and then stepping out totally on my own. Now, that was definitely a very big step. For me, that was very scary, for sure. But I guess the affirmation came that the more I started to speak and share my story and sing at the same time, the more invitations I got, and more people wanted to hear what I had to say,

Erin Geiger: 8:18

Okay, and so now, so then, then you started to become like, people started to hear you speak. And then you became a keynote speaker and sought after. And so, you know, how did you kind of form your your content? Where did you know from the beginning of your speaking career that okay, I want to support women, or how did that come about?

Unknown: 8:43

It definitely didn't come overnight. It was, it took a few years, the way that I got into actually public speaking, where I felt comfortable enough to call myself like public speaker was, when I, again went through a transformation I happened upon the world of personal growth. I read a couple of books from john Maxwell and I, as soon as I got introduced into this world, I just, I couldn't stop I had to devour pretty much every book that I could put my hands on. And at the time, I found john Maxwell's certification certification program. He has what's called the john Maxwell team. And they certify speakers and coaches and I believe sales marketing. And so I signed up for his program. It was a 12 week program of being trained as a speaker and then I went on into his mentorship. And so that's how I started as a official public speaker. And then those though talking to women over came over time, because at first I was I was like, I'll speak anywhere, whoever will have me, I will go and then over time It kind of this the theme of your voice matters. Your your story is needed. You need to take it to the stage. People need to hear you that kind of came over time as I was speaking more and more, which I think that for a lot of entrepreneurs, that's kind of how their journey is. I might be wrong. But

Erin Geiger: 10:20

yeah, no, that's great. And so you. When did magnify your message? come about? Tell us about that?

Unknown: 10:31

Yes. So actually, that cake came about not long ago, and this past year in 2020. Because I called 2020, the big year of clarity, at least for me, but I think for a lot of people, we were almost forced into a slowing down, maybe taking a step back. Getting perspective on our lives, or businesses, and maybe taking a deeper look at am I going in the right direction is this where I really see myself and I feel like for the first two years of my business, because my my business first was right, speaking and singing, that's all I knew. But then I started this online community. For women, it was only really for inspiration for motivation. And, of course, then when 2020 came, all of my income pretty much went away. Because I no longer had speaking events or singing events, right. And by this time, my online community has really grown, not just my Instagram followers, my Facebook followers have gotten to 15,000. And I had a Facebook group with over 600 women. And the, the theme that I kept hearing from women or questions that they were asking me were, how are you so confident when you're speaking on video? How are you so clear in your message, whenever you share something, it's just so clear for me to understand you have people say I have a great flow, I guess, in the way that I deliver an idea. They asked me about how do I prepare a presentation? How do I, you know, when I speak on camera, I feel I look so natural, and my hands and I know what I what to do and what to say. And so all of these questions that kept coming up. And it was like a light bulb, which probably should have gone off a lot sooner. But oh my goodness, like I have all this experience, being on stage and speaking on stage. So the speaking skills and the presentation skills and also marketing, because when I went out on my own, I had to book myself. And I remember when I moved to Nashville, people who have been here for 10 years kept asking me how I kept my roster full, because they were struggling getting gigs. And I said, I get on the phone and I call a call a lot of people and I get 99% of the time I get nose. But you know that 1% once they hear me they give me referrals. And basically that's how I do it. And people would always say, Well, I I wish I could do that, but I cannot get on. Anyway. So all that to say that's kind of how magnify message came about is helping I developed a method of how to magnify your message. And that's what I teach now. So the past year, I worked mostly one on one coaching clients one on one. And then right now I'm working on a group coaching program for this coming year.

Erin Geiger: 13:48

That's so cool. Yeah, that's it. I was I was going to ask you, like, how has COVID-19 impacted your business? Especially, you know, because it's, it's the foundation is like singing and events and that sort of thing. Okay, so I want to hear more about what you're doing now. But also kind of as an aside, once restrictions start to be lifted and people are more comfortable. Do you Will you go back to speaking on stages and singing?

Unknown: 14:14

Yes, absolutely. I feel like that, for me being onstage is is always the tip of the arrow. That's where I feel most alive. That's where I feel like I connect best with my audience. And I just I just thoroughly enjoy it. I really do. So I definitely would love to go back. I'm already planning a couple of events I have been asked to speak at now I feel like 2021 is probably so people are going to be quite slow getting back to it. But for sure. I would like to incorporate that. Now one thing I have learned, which was a really great thing this past year, is that I don't think I want to travel quite as much as I used to I kind of like a little bit of a slower pace, I guess. But I think my ideal would be once or twice a month to be able to get out and, and go to events. Another thing that I learned from this past year was that I can transfer online and do a lot of things and get extra income, I was actually be almost able to fully make almost the same amount of money I made while I was speaking on stage just by coaching online this past year. And so I feel like moving forward, now I have two great things to do. And that's, you know, either be on stage or work with clients online.

Erin Geiger: 15:48

Yeah, that's such a popular kind of trend that we're seeing, you know, with entrepreneurs that we speak to, in this podcast were, you know, they've during the quarantine, they had to figure out, Okay, what I was doing before, as a business is not applicable here, anymore. And so I completely have to shift to navigate this time. And so they did, and in doing so similar to yourself, they found something where they're like, wow, this, this is actually we're going to keep this part of our business model. You know, even as you know, we got to go back to not normal, but you know, whatever it is that we're going to go back to

Unknown: 16:28

whatever, that's

Erin Geiger: 16:29

right, no one knows. So I just find that fascinating and so interesting that, you know, people like oh my gosh, like, I, I wouldn't have done this AB ever, or it would have taken me a lot longer to come around to this part of my business had it not been for the pandemic, really. Okay, so most of our audience are like, early to mid growth entrepreneurs, right. And so, and a lot of our audience is women. So I would love I mean, you're such an expert at like, finding and owning your unique voice. So I would love for you to kind of like, talk about that. And, and just give us maybe some insight as to, you know, maybe some of the become the beginning steps that you coach women on as they're beginning this part of their journey.

Unknown: 17:17

Absolutely. Yeah, you know, I have a book called finding your voice. And this year, I thought about it, you know, I think that it's not so much about finding our voice. I think somewhere deep down, we always know who we are. I think it's more about owning our voice. I think it's having the courage to say, this is where I stand, this is who I am, this is what my message is, this is what I'm good at. This is what my strengths are. And I think especially as women, first of all, we compare ourselves constantly to others and feel like maybe Oh, I'm not as special and unique as somebody else. I think the other thing is that maybe sometimes we're waiting on permission for somebody else to tell us that, Oh, your voice does matter, you know, and, and you know, everybody's kind of wrapped up in their own lives. And sometimes if you're waiting for someone else's permission, you're going to be waiting for a long time, you know, so taking that initiative, but I think one one thing that I the first step I work with women is to really figure out what are what are they really passionate about? What is it that really fires him up? Because all of us have a topic that when we start talking about it's like, oh, I could get going here and I could be talking for a long time. And I could get on my soapbox, right? So we all have kind of that in us. What are you? What are you passionate about? What do you have experience in? And maybe you have overcome things? And even because I think that's another thing we sometimes think oh, I'm I'm not even enough of an expert. I don't have all the education or the names or the numbers, or the letters behind my name right? And really am expertise is just something that you have gotten great results and and you were able to help other people get results in and you were able to overcome and move on the other side of it. So what is your passion? What are what do you have experience and expertise in? And what is the market searching for or wanting and when you find kind of like the the intersection of those three is kind of your sweet spot meaning that's your unique voice. Basically, and then from then on, I of course always dive deeper. Because even on stage you still have to know who are you speaking to exactly what kind of problem do you solve for them? And what kind of a unique perspective are you bringing to that specific problem? And so I would say that's kind of where I start people off, or women off in finding or owning their unique voice.

Erin Geiger: 20:18

Does that make sense? Now completely makes sense. And you're right, we do play the comparison game, you know? And I always, I feel like, what is that? saying? comparison is the thief of joy?

Unknown: 20:31

Is the thief of all things.

Erin Geiger: 20:32

Really? Gosh. And then also, you know, we look at your accuracy. And we look at like, Oh, we don't have enough experience, we don't have enough expertise. But you know, what, there are people out there with less expertise than you that are doing it.

Unknown: 20:47

Oh, it's like, and probably making more money.

Erin Geiger: 20:51

Exactly. So it's just like, Oh, my gosh, she's, you know, put one foot in front of the other. And I've also heard a statistic of like, just no 10% more, you know, than the person that you're teaching. It's just that that slight edge, you know, and you can still and

Unknown: 21:05

I know, that makes made such a huge difference for me when I heard it from my coach, because she said, you know, someone who is way ahead of you, let's say, you know, Tony Robbins, I mean, he would never remember how he made his first six figures. So you need somebody who's literally just a couple of steps ahead of you, who has been there recently, and still remembers, or the memory is fresh enough in their minds, that they can actually teach it to you and get you the same result. Right.

Erin Geiger: 21:35

So they're relatable, you know, and that's what people want to hear from, it's great to hear people who are at the top of their game, but I think it's even more beneficial to hear people, like you said, just ahead of you, you know, they're still growing, and, you know, and building and everything, because they were just where you were, you know, and they have like the strategies that they can help. And so what sort of, I'm just curious of the the women that you coach, what sort of events or stages do they typically want to be on? Or do they come to you? And they're like, I want to speak but I don't, I have no idea like, Where to start? Or how to book myself? Or you know, like, I'm just curious.

Unknown: 22:13

Yeah, so I kind of have, I feel like I have on the spectrum, anywhere from beginning to more towards the end. But there are women who come to me and say, I just want to book myself on podcasts. But I don't even know where to start. How do I pitch myself, I don't quite know yet what my message is, I need clarity in being able to communicate that message clearly. And I guess, show people what the value is in having me on the podcast. So some women, and that's where they need to start. I also have a couple of coaching clients who want to the lady, she said she wants to be the next Tony Robbins. And she is extremely clear on what she wants to speak on. And she's doing amazing. But what she needs help with is, how do I even put a keynote message together? What are the elements that are needed in there to make it a really killer keynote, and for me to be able to really stand out on a stage? And of course, you know, they are wanting to either be on a physical stage, but also to be able to take advantage of all the online and virtual summits and conferences and even just getting themselves in front of other people's audiences. And how can they do that by sharing their message?

Erin Geiger: 23:37

Yeah. And how do you help them with that? So once they work with you on, you know, how to owner and owning their voice, they're, you know, they're crystal clear on what they're going to, what their messaging is, what they're going to communicate, and they work with you to polish that and hone it. How do you help them market it? Like what is best? Do you think? Are you seeing like social media or email or, you know, how do you kind of counsel them in that area?

Unknown: 24:05

Yes. So usually, what I teach my students is that, yes, you you want to definitely have a presence on social media, but I use social media for making connections with people that I know that I would want to be on their podcast or on their, on their stage. And so I I encouraged them to make a list of at least 100 people that they would like to connect with. And at first, all they need to do is to serve, right, they just serving they're serving they're serving, meaning they start following this person. They start interacting, they start adding value through comments, maybe reaching out DMS and then later down the road. So this is more of a long game. We're not, we're not doing anything overnight here. And then that's when the the Ask might, you know, happens. And then, of course, there are other ways if somebody wants to speak, you know, in corporate stages, or there's definitely the bureaus and, and then also referral. So I feel like there's not just one thing, I definitely use social media with a strategy, because I think otherwise, you can waste your time and life so easily easily. So I use social media for creating content and for connecting with other influencers and my own followers, obviously. But then I really focus on that list of just developing relationships. And when you show up, and you are good, and you ask for referrals, people are really very willing to do so. So I definitely have several options to give the women that I work with, but the one that I'm most encouraged them to do is to develop that list and start developing the relationship way before they're going to need to reach out to say, Hey, could I be on your podcast? Or, hey, you have a summit coming up. And I think that I would be a good candidate as a speaker. And these are the reasons why.

Erin Geiger: 26:28

And I would think also, after maybe you've spoken on someone's stage, keep that relationship going nurturing go back, we had a guest on our podcast that helps people pitch themselves to media. And that was one thing that she had said, She's like, people, like, let's say, they get a spot on the local morning, you know, TV show, and then they never communicate with them again. And if they do well, it's like, you could be their regular person, or you could be their go to so. So what are your you know, what do you say about that? It's like, you know, obviously, keep that connection going. And so you can continue to work with that person. Right?

Unknown: 27:07

Absolutely. And I, for sure, so I would I always encourage women to keep the relationship going. Not only that, but ask for honest feedback. How did I do? What could I do better? How was our interaction? How did you feel interacting with me, you know, then also asked me for a testimonial, if they feel right about giving a testimonial, I always encourage that, too. And I specifically asked for, do you think there's somebody else that might benefit from hearing this message? Right? And then, definitely, I personally follow up with everybody that every event planner, about once a month, even after, you know, maybe even a year later, I still keep connections with people whose stages I haven't spoken on in probably three years. And I would say the same thing, even with people who say no to you to still keep the relationship going. If you reach out and say no, maybe it's it's not a good fit right now. But later on. In fact, in business, I hear that 80% of the people that you sell to are usually people who have said no to you first or second time or something like that. I might be wrong on the the numbers there. But the idea is that just because someone says no, it doesn't necessarily mean that no forever, it could be just not yet. Right? So it's definitely a really good thing to keep adding value, keep that relationship going for sure.

Erin Geiger: 28:47

Yeah, it's your excuse, never know, and like, you know, what their priority is and what they're focused on, you know, it's it's probably always shifting. And so it's even a year from then you could be the perfect person, you know, for absolutely so true.

Unknown: 29:01

Or sometimes I had people who, you know, I've been on their stage and just kept in touch with them. And a year later, they send somebody else my way. They said, Oh, you popped into my head. We were talking just the other day. And they referred me, so you never really know where it leads.

Erin Geiger: 29:17

Absolutely. And so as a business owner yourself, I'm curious because like I said, a lot of our audience, some of them are just starting out. Is there any kind of like, key learnings or insights that you have others? For others that like are wanting to go out on their own things that happened? And you're like, Huh, all right. We're gonna learn from Matt, or just anything you want to share for people starting out?

Unknown: 29:41

Yeah, I think first of all, you know, don't wait on permission. You You know, I think if we're waiting we're never gonna feel ready. So that's, that's the first thing is get going before you feel ready. I think that the second thing would be don't wait for perfect clarity. Because clarity comes from action. And so when we we have enough clarity to take the first step, I always tell my students just take the first step, because what action really provides is two things. It provides feedback, oh, did this work or did not work? Do I need to pivot? Do I need to make any changes? Is this working? Should I keep moving forward? And the second thing that clarity does or action does is it boosts our confidence, when we take action, and it did go our way. Or it did go well, even if it went better, or even if it didn't go, Well, what it does, it tells our subconscious mind that you did something hard, and you survived, you made it to the other side. And you prove to yourself that you can do hard things. And you know, it just helps you to keep moving forward. So force coming from someone who is a recovering fear addict, I should say that action really is is king, especially when it comes to seeing results. Successful people take action, and they take action often. So I would definitely encourage you not to wait on clarity, or 100% clarity, but just take the next right step.

Erin Geiger: 31:25

I cannot agree more. It's like just do the next right thing. And don't what is it analysis paralysis, you know,

Unknown: 31:34

it's a real thing. It's a real pain.

Erin Geiger: 31:37

Oh my gosh, there's that meme I love. It's like, hold on a second. I need to overthink this for a while.

Unknown: 31:43

It's like I know, especially I've noticed in the evenings, like I just don't want to make any decisions anymore. And even just the thought of picking like what food I should eat? Well, so maybe make make decisions early in what you're selling.

Erin Geiger: 32:03

Isn't it true, though? You get to the end of the day. Like what do you want to eat? I don't want to answer that question. I can't even think about it.

Unknown: 32:10

Exactly.

Erin Geiger: 32:13

Um, so you are an entrepreneur, a business owner, you family have a ton of stuff going on in your life. So we always like to ask like what daily routines kind of help kind of fill your cup and fuel you that help your business and, and your personal success.

Unknown: 32:33

Yeah, so I have a very strong morning routine. It's actually something I feel like was the catalyst and me changing my life. I it definitely made a huge impact on my mindset. And so ever since I started, I hold on to it like, like holding on to dear life. Because I just feel like it really changed changed my life. I started this morning routine. Eight years ago, I wake up every morning at five o'clock. And the reason why I do that is because my children are not up yet. And I've noticed that if I wake up early on my own, I have time to really set my intentions to wake up and to feed my mind first. And then when they wake up, I am ready to engage in a calm way. So I wake up at five o'clock every morning, and I usually take time to journal then I'm a person of faith. So I read my Bible and then I read a book whatever I'm currently I am reading Traffic Secrets by Russell Brunson. And, and then I exercise. And so by the time my kids get up, I usually have all of that out of the way. And I feel like I am ready to face the day. And I've also I also take time to write down my goals I write write down my goals every single morning. And then I script my day. So what I want my day to look like and how do I want to feel throughout the day as I am going about business or family, whatever that might be. No, that's huge. I

Erin Geiger: 34:21

think that you know, starting off your day, write it with intention, and you feel like product. The productivity, right? So instead of just like waking up later snoozing snoozing is you know, and then it's like you finally kind of like force yourself out of bed, then of course anything else is gonna be like, you know, like a chore. So I love that. That's the way that you get up. And I love that you not only do you write your goals down every day, which I've done and I need to get back to doing but that you write down in addition to what you're going to do that day but how you want to feel and so I definitely I started using the Michael Hyatt has a full focus planner. And I just started using it this quarter. And I'm loving it. And so I'm writing down the top three things every day and everything. But I love that you've added how you want to feel. I've never thought about it. I've had as you add that to your routine. That's so cool.

Unknown: 35:19

It's actually something I learned from Don Miller. And I know I've heard already,

Erin Geiger: 35:23

Brett. Yeah, I just, I just read a story around again.

Unknown: 35:28

Yes, so he was doing a workshop. And he said that he has his own planner. And he said that he writes down, as he writes how he felt through the day as though the day already happened. And he's looking back on the day. And so I usually just will write things like, I felt confident, I felt calm, I felt engaged, I felt focused, or I felt loving, listening. So all of the things that I would like to be throughout the day, but I'm writing it from a perspective as though it already happened. And I think that adds another layer of just feeling more like yeah, this just kind of remind myself throughout the day, what I wrote down.

Erin Geiger: 36:20

And then do you do the same with your goals? Do you write them down as if they've already happened? Or are they more future looking?

Unknown: 36:27

They I always write it as though it's the present. So I No, i or i have or? Yes. So I guess it's not future. It's more like I've already

Erin Geiger: 36:38

Yes. Okay. Very cool.

Unknown: 36:40

Yes.

Erin Geiger: 36:42

Okay, so speaking of goals and everything. So what what are your goals? Like? What is your, your vision for your business, especially as we've we're at a 2020 2021 should be a powerful transitional year, like, What? What's your vision?

Unknown: 36:59

So I'm going very narrow for this for this coming year. Because I have the tendency of just having so many ideas, which is a curse and a blessing. So it's like, it's great. You know, and I think a lot of entrepreneurs have this is where I have so many ideas, but then what do I actually act on and not to get excited and get started and get on to the next shiny thing, right? So this year, I'm only focusing actually on launching and growing my 90 day program, it's called the 90 day speakers accelerator. And basically, I just take people through in 90 days from beginning to end. So the journey to the stage. And so that starts with really honing in on your message, really figuring out who you're speaking to what problem you're solving, developing a couple of keynote messages around topics that you want to speak on, which I usually don't recommend more than three. And then really working with people on presentation skills on how do you actually whether that's a virtual, you're doing a zoom call, or you're actually on a physical stage, how do you engage with your audience and really connect? And, and then also, how do you then pitch yourself? How do as we talked before, how do you find the people? How do you connect with them? How do you reach out? And what kind of email do you send as an introduction, and then beyond the stage, what happens after you're done and all the things that we talked about the follow through, and the keeping in touch, and all of the things that I think so many of us don't even think about. So basically, that's all I'm focusing on on the year of 2021. And my plan is to launch this program for four times this year. And then, once I've made that successful, then I'm ready to add another layer. I'm trying to really stick with Russell Bronson's kind of value ladder and just focus on one thing at a time making it successful. And then moving on to the next thing

Erin Geiger: 39:15

that's so incredibly smart. I think so many people, I mean, it witches, entrepreneurs, a lot of us are creative. We have all these ideas. And so we just kind of like go for it. Right? And it's like, we have a few things going on at once. And it's like, No, you know, so it's very smart that you're like, I'm going to focus on this. I'm going to master it before I expand. So yeah, great, great message. I love that. Absolutely. So smart. Okay, so where can people find you online?

Unknown: 39:42

So the website is magnify message.com. And now I have a website under my own name as well, but I usually don't give that out because it's spelled so unique, that people always struggle like si si What? So magnify message.com Then on Instagram, I it's actually my first and last name my handle. So I'm gonna spell it CSILLAM us ca n. So those are kind of the two main places I hang out. And of course, my podcasts I have a podcast called captivate. And I talk all about speaking, messaging, presentation and marketing. And then I also have guests who come in and share either their expertise or their stories. Okay, very cool. Love

Erin Geiger: 40:32

it. Okay, awesome. So, we have you know how, like I told you, my husband, noisy musician, we love music, you know, our fellow fellow music heads over here. So we asked a fun question at the end of every episode, which is if you could only listen to one music artist for the rest of your life. who would it be?

Unknown: 40:52

Oh, man, it's really tough

Erin Geiger: 40:55

for a fellow Ohio.

Unknown: 40:58

Oh, my goodness, I think. Oh, man, I think it would have to be Whitney Houston. She's still my I don't know. There's just something in her voice said. I think it's such a rare kind of once in a lifetime comes around. Yeah, early the early stages, I guess. Whitney Houston, one of my favorite albums from her is actually her Christmas album. And if you the preacher's wife, I think it was a movie. Okay. And then it was the soundtrack to the movie. But that's one of my favorite was she her

Erin Geiger: 41:38

voice I mean can never be duplicated. It was so special and so unique. So yeah, totally, totally agree. Well, you did really well, because some people when we ask that question, and we've had people hem and haw, and they're just like, well, and they ended up naming like 10 people. You did get thank you so much for being on our show. I had such a great time talking with you.

Unknown: 42:04

Aaron, Enjoy. Thank you so much for having me. This was a blast truly.

Erin Geiger: 42:08

Thanks again. Thanks for tuning in to the Small Business big mindset podcast. To keep the fun going. Check out our Facebook group start and scale an online business For even more free trainings and resources from fellow entrepreneurs. If you haven't already, head on over to Muscle creative.com and click subscribe and join our email list for weekly updates. And if you've enjoyed this podcast episode, check us out on your favorite podcast platform to follow us and give us a review. As always be authentic bringing insane amount of value and keep crushing it