Small Business, Big Mindset

Card My Yard

February 23, 2021 Muscle Creative Season 2 Episode 49
Small Business, Big Mindset
Card My Yard
Show Notes Transcript

My guests this week are not only inspiring, empowering business owners, but also my neighbors here in our Austin neighborhood! Amy Arnold and Jessica Stanley are the founders of Card My Yard. Chances are, if you've seen those fun letters in someone's yard celebrating an event, it was from Card My Yard. The two started the company in 2014, shifted to a franchise model and built their custom website in 2017, and saw exponential growth in 2020 in spite of a global pandemic.

The company now has over 365 franchise owners with over 90% of those from female entrepreneurs. In 2020 alone, Card My Yard booked over 150K orders, almost 3k greetings per week company-wide. In the first nine months of 2020, average revenue per location increased to $52,831 - up from an average of $18,788 in 2019.

To say this female-founded yet family-owned company is on a strong trajectory of success spurred on by a mission to serve is an understatement.  In addition to supporting their franchise families and customers across the country, Card My Yard Cares (CMYC) is an extension of the brand that carries their mission even further of supporting those in need. Organizations such as Breast Cancer Research Foundation, Pop-Up Birthday, and Jail to Jobs are just some partners that CMYC has donated time and funds out of ongoing support.

The Start

  • Met at a Bible study, two moms wanting schedule flexibility and a way to contribute financially to their families
  • Came up with Card My Yard as a way to celebrate kids and support their local community
  • Came up with logistics in their living room, bought their first letters

The Shift

  • Started adding additional locations
  • Shifted to empower other business owners to go out and do what they did and provide for their families
  • Stepped back to look at how to move forward, transitioned all locations into franchise owners and it caught fire

 The Strategy

  • During quarantine, many have been furloughed or laid off and have been able to use Card My Yard as more than what it was intended for
  • Over 90% of Card My Yard franchisees are female entrepreneurs
  • Able to really bless their families and fill in those gaps where it's been needed

The Action

  • Took a leap of faith in hiring full time employees
  • Huge change for us in the business over the last year.
  • Hiring infrastructure and hiring people has allowed true scaling in a sustainable way
  • Took counsel from advisors and other fellow business owners to be willing to share what they know about running a business.
  • Been willing to take some risk, step out on faith 

The Mindset

  • By the end of 2021, plan is to have over 500 franchise locations across the country
  • Technology - continue to reinvest in that and equip franchise owners with new tools
  • New product rollouts beyond happy birthday/say anything signs
  • Keeping it fresh and exciting for franchise owners and repeat customers
  • Support growth of franchise owners, hiring internally, create new resources, continue to improve infrastructure to support continued growth 

The Wrap-Up

 If you could listen to one music artist for the rest of your life, who would it be?

George Strait  

Luke Combs

Where can people find you online?

Unknown:

Welcome to the Small Business big mindset Podcast, where we dive into tactical strategies to grow your business. And to make an impact on this world. A huge part of success is keeping your mindset and vision on track. So this is a major part of our process. And this podcast. Let's do this. Hey, Erin here. Welcome to the Small Business big mindset podcast this week, we have Amy Arnold and Jessica Stanley, founders of card my yard. Welcome you guys. Thanks. Hi, we're so excited to be here. So excited to have you guys on, we went back and forth on schedules for a while and I was just like this has to happen, I will move things. Let's do this. So I was reading about your story and how you guys create a car in my yard and the phenomenal success and growth that you guys have had. So I would love to hear it from you, though, like a little bit about yourself, your background, and how you how you got started, if you don't mind. Sure, you may start with Jessica and I are a team. And so we always had to, you know play off of each other. And we'll tell our story together. So nothing formal here, we'll get going. And we started card my yard in Austin in Steiner ranch in 2017. And we both were in a similar place in our life where we were, you know, wrangling little kids and trying not to go back to a strict schedule of eight to five and dropping kids off at daycare and that kind of thing. So we met at a Bible study, and both were needing something flexible that we could create. And so the idea of building our own business kind of was born out of that, and it evolved quickly. And we were looking for something that was fun and creative and that we could do to serve other people. And naturally we thought of, you know, something celebrating birthdays, because we have little kids. And that's what we did at that time. We're moms are winning, celebrate kids. So it, we won't get into kind of all the tiny details of it, but basically on, you know, just our living room floor, we sat down and talked about ideas. We wrote down sketches, we I can vividly remember sitting on a nice living room floor and I had a sheet of paper and I wrote down the alphabet and like, Okay, if we want to set up Happy birthday, Amy or Happy birthday, Jessica, how many letters are we going to need? What if we want to do two of these setups tonight? How many A's are we going to need how many bees and we went we really did just start there with a scratch sheet of paper writing down, you know what we thought we would need to be able to create this business idea. We didn't really end up starting with Happy Birthday because we didn't want to jump all in without knowing if our community would even want something like this truly, we had no idea if we were the only ones that thought this was going to be a cute and fun idea. So we in October of 2014, we set up we bought some letters that spelled bu now we live in a community where they love to celebrate all the things including so I'm sure you've heard of the Boo bags, and were you somebody would come and boo you or boo your neighbor. And so we thought let's just start there. So we got the letters that spelled boo, we had a little purple monster and a little Frankenstein and some stars. And we literally just started setting that up around candy and candy. Like that's not enough. We've got ads. So we started just moving. We had a couple of these setups that spelled them and we move them around the neighborhood. And it was not a week later that we started getting a lot of inquiries about it and asking us Can you do this for my kid's birthday? Can you do this for an event at school. And so that's truly where the idea was kind of birthed was from setting up the letters zoo in somebody's yard. So he took a little bit of our own money and invested in some additional letters. And we spelled Happy birthday. And when we look back at those setups from 2014 it's amazing to see how far we've come. Growth. Yes. Something that we thought was so cute 2014 we're like oh, but it also is a great reminder of you know, how far we have come and how much variety we've added to our business. And so that's been really awesome. Well, and in the beginning stages I love that your podcast is called Small Business, big mindset. Even when it came down to naming our business we wanted even though we were serving our community and where we live and you know our friends and then our friends, friends and that kind of thing. Even when it came down to naming Our business, we wanted something that made sense beyond just where we live and what we were doing right, then we thought, if we could make this bigger, we need to have something that, you know, is catchy and resonates with people. And we wanted to have that brand recognition and build a brand that could expand eventually, that was not initially and to expand outside of our ranch. But as we continue to set up happy birthdays in our own neighborhood, it's from there that it started, we started getting inquiries all around the city of Austin. And so we started adding some additional locations that Amy and I owned, and we manage them. And then we started getting more requests outside of Austin. And we decided at that point that we just couldn't own all of these locations. And we needed to, we wanted to empower other business owners to go out and do what we did and provide for their families, the way that we've provided for ours through card my yard. And so kind of fast forward in 2017, is when we push pause on our business and kind of flipped it on its head and decided we're gonna start franchising. So I had to, we had to translate that into our current business by transferring all of our owned locations into franchises, which was a difficult task in itself. But it set us up to be able to scale and do that for many other locations. We, we were able to kind of step back and take a second and look at what do we want to do moving forward? And what's the best plan for our business as time goes on, and not just today? So that's kind of a hard, you know, decision process to go through. But that was the next right thing for us. We went through transitioning all of our current locations into franchise owners and from there I felt like it just caught fire. Yeah, like you know, it, we all have different backgrounds at cardboard. So my background was in advertising and marketing. And then I am I am a school teacher by education. So not doing at all what I went to college for, but I am training new locations, and empowering them to own their own business. And so I have a little bit of teaching going on there. Yeah, so that's a cool thing. And then our husbands joined us and are now full time with card, my yard and they bring different experiences as well. My husband has a background in sales. And Amy's husband has a background and right Yes, yeah. So, um, all of that it's, we've been able to really grow our business with the experiences that we and education that we all bring to the table. So that's been super helpful. I bet that's, that's like some of my favorite stories of when it was like, Listen, we just got together in our living room, you know, we had to figure out an idea. And the fact that while growing, scaling the business to where it is now may not have been your original goal, you did have the foresight to not box yourself in, right. So it wasn't, you know, like an Austin based name or any of that. So that's, that's great that you guys had that enough of that, that vision, you know, at the at the beginning. And so I had read that during the good the franchising, which I think was so genius idea to do that, that a lot of people he was almost like a card, my yard was like a safety net for people for people who were who lost their jobs who are furloughed, you know, who weren't sure where to turn next, because the unemployment rate was so high, and there were no jobs to be had, that they turned to a card wired franchise to start their, their own business and I was just like, wow, just like floored me of how what an impact you know, you guys have had and in such a way that I'm sure you never would have would have thought you know, so started really aren't it for our own families was to supplement and to be a help for, you know, our family's income for the expenses of kids because they are so expensive. Really many of our first franchise owners were very similar to Jessica and I they were wanting a side hustle a side gig, they were wanting to supplement income as we've grown and people have seen the potential of what card art can do. And if they're willing to put in that hard work and really market their business and accept those orders that you know, come in and are hard to do. A lot of times they've been able to create a full time job out of it for themselves and we have seen during you know during quarantine there's been some really unfortunate It circumstances where people have been furloughed or laid off, like you said, or they've had to move for their husband's job or their family's core job. And they've been able to use card my yard as more than what it was intended for. In the beginning, they've been able to really bless their family and fill in those gaps where it's been needed, which is cool, because now we see they're really pumping more time and energy and resources into their company and they're making it now they're their family's core business, which is really cool for us to is that is something that we never imagined would be possible with VR. Truly, we I, like Amy said, we did not envision that this was going to be our family's full time jobs. But as we've grown, and as we've added new products, and as we've invested in different systems within my art, it's allowed people, as Amy said, to really take this and run with it and make it something much bigger than they intended. So we've seen a lot of fruit come from cardboard, being people's supplement income to now being full time income, especially during this pandemic, where you know, people were unsure of your jobs and card my yard was able to kind of step in and be that for their family. Yeah, that's just phenomenal. And I and I read a stat that is it, like 90% are women owned, is that accurate? 1% actually are, is the stat there, that is an awesome stat for us to see business owners as women is tremendous in our book, that's what we are. And so we can relate to that. And it's powerful that we can we can do that. That being said, many of them are like us, and they have families that are helping them behind the scenes, like we have our husbands that are working with us and helping us behind the scenes too. So although they're women, you know, business owners, they do have family members, helping them behind the scenes, or, you know, it's typically the woman that comes in is like, this is so creative, this is so fun. We love to celebrate our kids, we love to celebrate birthdays, this is just an extension of that. And then the husbands kind of jump on board. And we always say this, that card, my art is a family business. So when people come to us wanting to buy a franchise, we always tell them, talk to your family about it, pray about it with your family, because at some point, everyone's got to be all in every you know, there were many, many dads when we got started that I was going one direction, my husband was going the other direction. And that was the same with the Arnold's families. You know, it truly is a family business, though. I love that. And so I i always so I always ask this question if people with a pandemic, like how have you had to transition or shift your business at all, because what I what I found is that people make these shifts some more than others, some industries are impacted, you know more than others are, but they will make these changes. And they hold on to them because they're like, Oh my gosh, if this didn't happen if this global pandemic which has wreaked havoc, you know, on across the world, but if it hadn't happened, I wouldn't have learned this lesson, or we wouldn't have added this element to our business that now is our core, you know, element, and we would never have even thought of it. But now we're keeping it. So how, like when COVID happened, like how did it impact what you guys were doing? We were settling. Anyway. COVID really was the gasoline on the fire, we had the infrastructure already in place. We had the technology that gave us the ability to scale, which is awesome. COVID really forced us to do what we needed to do anyway, in the way of hiring, that was the biggest thing. It had been the four of us. plus, plus a social media coordinator behind the scenes doing everything. And COVID made it impossible for us to do it on our own anymore. And so we took that leap of faith in hiring full time employees. So big change for us in the last year. Were the employees we knew we needed but didn't know how to hire them and didn't know what positions they were going to fill and what roles they were going to take on. But yeah, I would say that that is definitely one of the day is that is a huge change for us in our business over the last year. Are we a year into this? It's crazy when I said that I was like a year. Wow. So I know, hiring infrastructure and hiring people has allowed us to truly continue scaling and scaling in a sustainable way as well. And so I think that's such a huge challenge for so many business owners because you your business is your baby and you get it into this like finally fine tuned machine right and but then you know if I'm going scale this, I've, you know, I've got to start delegating, I've got to start, you know, expanding, and but it's scary, you know, and it's like how, when to do it, how to do it, that sort of thing. So like, it's your how to let go of certain pieces of the business, I think then harder things for us as giving those those responsibilities up when you, you know, you created them from the beginning, right? I think there's this misconception of nobody can do it like I do, when it's your baby. And it's been cool to see. I mean, we felt that way, before we even moved over into franchising. We wanted to own those locations, because we wanted the control of what it looked like and felt like and how it was run. And it was cool for us to make that switch and see, somebody can love it as much as we do. And they will take care of it. And they will run a really great business, and they have that ownership piece of it. Now that they are proud of their business, and they want it to, you know, look just like ours, they want it to succeed, like I wanted it to succeed. So and same thing for hiring your first employee, you feel like nobody can do it the way I do, or nobody cares about it as much as I do. And we have the most amazing, you know, employees that have stepped into roles. And they have surprised us how much they love their job, and they can do it really well. So it's like once you know, you just want everybody aligned right with like, the, the messaging of the company and the the goals and what you're the mission, you know what you're all about everyone's like, kind of in lockstep. So like, what were like the first couple of steps when you're like, Okay, we're gonna do this, we're gonna hire some full time employees, what are like the first couple of things that you had to do or think about? We wear many hats, here. And for a long time, our jobs are very intertwined. What we do we know what everybody does, and we help each other out a lot. And so one of our first steps was kind of determining isolated buckets of help that we need that we could give over to somebody else. And that's a hard thing to do kind of peel it away from several people to make a job for somebody. So we're still, as we heard, hire people, you know, figuring that out, what's the most effective thing that we can have somebody help us with, so we can be used in another way? Yeah, I was just gonna say, there were a lot of things that Amy and I needed to focus on and to strategize on. But we didn't have the capacity to do that, with all of the other roles that we were, you know, the many hats that we were wearing. So yeah, just kind of peeling away pieces of everyone's job, and letting go and having faith that somebody else is going to do just as great of a job as we were doing. And we have to trust them. That was the biggest thing is that we really had to put our trust in them and know that they're gonna succeed, we're going to be able to work on other pieces of the business and all is going to be okay in the world. And how do you guys manage being? I mean, I know that your husbands are, it's a family business, right? But I look at you too. And I'm like, how? How do you manage it together? Right? And if you have disagreements or, you know, how does, how does that all come about? We talk a lot, we talk, we text we call, we're in the office together, I think working together so closely to for the amount of years that we have, we know each other really well. And that really helps there's trust there. And we, we talk a ton. And we bounce ideas off of each other, we're a great sounding board for each other. And I think you really need that in business. And as well as our husbands. I mean, they they work on different pieces of the business. But between the four of us, we have lots of meetings, and we pray a lot together as a team, because that is incredibly important. Our faith is very important to us. And we incorporate that in everything we do in current my yard. So I think that that's a big piece of it is just stepping out in faith and prayer and keeping that at the forefront of of who we are and not losing sight of that. Yeah, I think that's so important that there's something bigger than you, you know, orchestrating all of this. And so as I was saying, before we we started the recording are a lot of our audience or entrepreneurs are kind of early to mid grow. So just like just curious, like, Is there like a tool or a process that you guys have implemented to your business that you're like, Oh, thank goodness, we figured this out. This has helped so much that you could share technology technology. We have built a very robust system. And it allows not only our customers will have a great user experience, but we built a technology platform for our franchise owners. And it's custom built. So it is literally what they need, we implement it. And so it allows them to run their business on the go, they log into a back end dashboard where they can see every piece of their business. And they can see orders that are coming in, they can add on new products that we roll out. And so the technology piece of it is really kind of who we are. And we as a company continue to reinvest in the technology, because we want to always make sure that our platform is super user friendly, as I mentioned, but also making sure that we are giving our franchise owners the tools they need to be successful in their business. So 2019 was a huge year. For us, it was not only the year that we started franchising, but we also jumped over to a custom platform for our website. And it's completely custom built, which was another big leap for us to do that. But it is allowed our website to grow with us. And to be able to make the changes as we need and to streamline processes. And there, there's only four of us prior to this year working behind the scenes, because we had such robust technology. And we could do outsourcing of a lot of tasks through technology. So I would say as scary as it is to invest in technology, it's been more than worth it for us in our business. So and how do you guys so as your gosh, you're evolving so quickly? Like how do you get that knot? How do you gain that knowledge? Like how do you keep learning of like, Okay, this is how we're gonna handle this, this is how we're gonna handle that, like, how do you how do you as you I know, it's from experience as well. But as you're looking forward, you're like, Okay, now we got to focus on this piece, like how do you kind of keep that learning education going? I would say a lot of it for us has always been leaning on advisors and other business owners that we have, that have trusted us with information and have been willing to share. So that's kind of what we're doing here today to is we've had many other you know, dear friends that are business owners that have shared wealth, wealth of knowledge with us. It as a business owner, you have a certain responsibility to help other business owners out to, and I think that's been our knowledge base a lot of times, and it's also been something we can ask advice, you know, what would you do in this scenario? You know, just having somebody that has gone through what you go through, nobody understands like another business owner. So for us, I would say it's been advisors and other fellow business owners to be willing to share what they know about running a business. I think two is just we've been willing to take some risk. And you know, I think it's, if you're not willing to step out on faith and try something, you never know, if you're gonna succeed at it. So we as a company, have really just kind of taken a leap of faith and a lot of the things that we have done. And sometimes they don't always work out the way you want them to, but you don't ever know until you try. So for us, I think that's been a big part of, of our success story as well. Yeah, about it. It's so important to remember, you know, cuz I think a lot of people, they're just like, you know, okay, I'm just in this one little lane, you know, and I'm just gonna stay in this little lane. And but it's like, if you don't, you're right, if you don't branch out and get out of your comfort zone. And then if you don't turn to others for help, you know, you're gonna kind of be kind of dead in the water. And I always think that the definition of a true entrepreneur is somebody who serves somebody who serves others. And it's always great to be around those that are even, like, just 10% ahead of you, you know, where you can learn from them. And then you do the same, you know, to those that are coming up behind you. And that's, as you know, the whole mission of this, this podcast is that we're all just helping each other out. And so what, speaking of that, so as people are either thinking about going out on their own or have just started, what kind of key learnings or insights Have you had or, or something that happened that you're like, Well, that was a lesson that you could share with us. I think the biggest thing for us we were actually talking about this yesterday is we've always stayed true to our purpose when we started. And it's easy to lose sight of kind of why you started your business as you grow and you have 1000 to dues and people who need you in front of you. I think one of the biggest things we've learned is to really just always do the next right thing and maybe take a little step instead of a great big jump at a time. Make that next right decision. And then the rest kind of falls in line. Thereafter. We're a little slower to make decisions around here because we are moving about it. And because we want it to be the right thing for us, we're not. While we take risks, we're also slowed a little bit slower to take those risks, because we want to make sure that it's right and that it doesn't just benefit us within these walls at our office, but that it benefits our franchise owners across the country, which now extends to over 300 365 franchise owners. So we're keeping them in mind and all of the decisions that we're making. It's not just about the owners of the franchise anymore. Now, that's great. And I love that you guys are like, Listen, just make the next best decision to you know, I think a lot of times we can get into analysis paralysis, where it's just like, we just, you know, I love that. I think it's a meme that says, you know, give me a second, I have to overthink this for a while, as well. Right? Well, and it when we first started making big decisions, we weren't making decisions thinking, Well, we've got to do this so we can get to 500 locations. They were what's the next right thing for us right now. And then it just, you know, you take that next step and that next step in, follow through with, you know, that next right thing for your business, it doesn't have to be to get to that huge goal. So, yeah, I love that. And it's something that we all need to, just to remember, and I say the same thing, I'm, like, just make what's the what's the best decision you can make now, because, as you guys, you know, know, your business is going to evolve, it's going to change. And that decision that you made three years ago, you know, may be miniscule, you know, by the time you know, you've progressed. So it's like that business, that decision you think you're making, which is a major one, and the grand scheme of things probably isn't, you know, and so just make it and then move on. And so with everything that you guys are handling between your, your company and your family, and everything else going on. I think that's why we call it small business, big mindset, because we're all about a holistic view of your business. So it's like, what are your that could be daily? Or what are your routines that kind of like refuel yourself and fill your cup that help your business and personal success? We are learning this year that we probably need more of refueling ourselves. I think we have been in a marathon for a long time. And it's important for us to take that time for our family. A lot of times our family comes with us to work. And that's why it's a family business. But it's also important for us to take that time and pause and turn it off and give our family that attention as well. For us, there's not a lot of things that happen every single day for refueling other than what Jessica was saying, we do pray every single day, we start every board meeting with prayer. We, it's interwoven for our business and everything we do, it's in front of our kids, it's in front of our franchise owners. So that's something that is a refueling and refreshing that we can do. That's beyond just us. You know, I think work life balance when you own your own business is a tough one to really excel at. And so we do there nights that we bring work home, there are weekends that we bring work home, but we have to really be intentional about spending time with our families and making sure that we continue to put family first and all that we do. And that makes us better business owners when we do take a little bit of time off for ourselves to refuel and to recharge. do this everyday without that. Yeah, for sure. And so, as you look forward in your business, like what are the goals? What kind of vision Do you guys have for yourselves as you look ahead? I think our one of our big goals that we're working towards right now is that by the end of 2021, we plan to have over 500 franchise locations across the country. So that's a big goal for us, and one that we're on pace to hit according to February. So that's really exciting. Um, some of the other things that were focused on in 21 are and the technology continuing to reinvest in that and equipping and our franchise owners and rolling out new tools for them to use to really be successful in their business. And we're also looking at some new product rollout. So we're going to be kind of expanding our business beyond just the happy birthdays and those say anything signs, we're going to be adding some additional products. For our franchise owners so that, you know, we're just always keeping our idea fresh. And we have a lot of repeat customers. And so we want to make sure that when they come back to use us year after year, that it's something new and exciting for them and for their families. So 2020 was a high growth year for us. We've steadily grown, but it really was a huge boon for us. And a huge goal for us this year, this year, especially is to support that growth for all of the new owners that we have, and make sure that we take care of our many owners that we have that, you know, solace through this huge year. So you can see that in evidence of hiring internally, for us to be able to have resources for our owners, and just that infrastructure to support the huge growth that we have this year, that that will be our number one goal this year, is to look at ways that we can continue to support our owners. It almost sounds like you're owners are an extension of your family, you know, and that's so that's it does come it does come out loud and clear that that's how you guys help. And I will say just from the peanut gallery, that you need to raise that goal of 500. Because I feel like you're gonna hit that by summer. Aim way higher than that. So in 2020, just quick numbers, we wrapped up with 193 new open locations, and over 200 signed franchise agreements. So it was a huge year for us in 20. Yeah, that's incredible. And, and you guys give back to So can you talk a little bit about that. So we have a little tab on our website called CMI cares that you can see some of the people that we've been able to serve through Cardinal yard. And we talked about that mission. That's that mission of spreading joy. It goes beyond just setting up a sign for celebration, we want to use what we've been given to serve others monetarily as well, maybe we can't go set a sign up for him. But we can turn around and help donate with what we've been given. This year, some cool organizations that we've been able to support our jails to jobs, you may have heard of them, they are local, pop up birthday is one that's near and dear to our hearts, we love their mission of celebrating birthdays to children in foster care, they can't always have a sign because of privacy. And so we can donate monetarily or help pack boxes for them or donate materials to go in their surprise birthday box. So that was a cool one for us. Every year, we support Breast Cancer Research Foundation bcrf. And so we love to give to not only local organizations, but national organizations as well. We also and this year supported the Leukemia and Lymphoma Society. So through card, my yard, our corporate office, we were able to donate more than$25,000 and 2020. And our goal for 2021 is to give away a minimum of $50,000. And so yeah, cardmakers is definitely birthed out of Amy and I our hearts to serve. And we get to talk about that with our franchise owners, and then they get to go out and their local markets, and also give back to local organizations that they love and that they want to support. So it's kind of an a trickle down from what Amy and I started when we you know, created card minority we wanted to give back. So that's been a recipe for franchise owners to be able to give back to their business as well. Yeah, I feel like it's come 360 you know, for you guys. It's like you started out with his heart to serve and like how can we serve our community? And then it's just exploded? You know, just exponential growth that you guys are seeing? And then you're like, and how else can we can we give back. So I just, I love to hear stories of that. And people have experienced success. And they're like, that's great, but how can we share that? And how can we you know, impact others with it. So where can people find you online? www dot read my yard.com The great thing about our website is that no matter where a customer is in the country, they book their card, my yard@greenbrier.com and they put in a delivery address, and then it's gonna tell them exactly who services their area. So we make it really easy that way. And you can find us on Facebook at cord my yard Instagram awkward, weird. Awesome. Yeah, we've used you guys a few times. And it's so fun because I just feel like the people who put the letters out are like ninjas, you know, it's like, it's almost like you want to catch sight of them. You know? It's like, you get busy and you look out your window and you're like, Oh, I guess they came You know, there's my son. Get out. It's such a nice is one of them. It's not hot. But I will say there have been times where people have seen us in action or driven up as we're setting a sign up for a celebration and it is secretly cool for us because we get to see reactions. Sometimes we don't always get to see that. So although we don't want to be caught, it is cool for us. So I love it. It's so we are total music fans over here. So I had mentioned when we were chatting before the episode that my husband is a musician and everything and so we asked a fun, yet surprisingly difficult question for some. If you could listen to only one music artists for the rest of your life, who would it be? George Strait country, we have an Alexa in the office and we play different music all day every day. In the warehouse, they do a little mixing up with the music tracks. So we go anywhere from Disney to Aerosmith, and then back down to George Strait. So we have around the horn, you know, all the things. I have a hard time picking one because I'm a fan of music. I love music. And so I usually have to pick like a station and just go with it and listen from there. I love country as well. So, so you're just not gonna pick Come on, just try to do it. I'm like, current. I love Luke combs right now. When it comes to go to a station. It's so it's such a fun question. Because some people like we've had to we don't we try not to edit our conversations very much. We master them if the audio sound better, but we really try to keep it intact. But there was one person who like seriously, it was like 10 minutes, you know, is hilarious. He was like, um, gosh, like he could not pick an artist because it is hard and other people it was instant. The truth of it is if you come sit in my car with me, I'm gonna listen to Dr. Dre all day every day and I'm going to switch over and I'm going to listen to Shane and Shane on the Christian radio. And then I'm going to get back to Luke combs and listen to some country and I'm going to know all the work. That's kind of like how we are It's like my my all time favorite is the Beastie Boys. And you know, but then I will bump around to all different genres. That's a fun I have had the best time chatting with you guys. Like I wish we could I mean we all have things to do but I wish I could be like anyway let's just Is it time for wine because we can grab a glass and just keep talking? Well, we only you asked us to be on this podcast. We're we love to share our business. We love to share our heart behind bird my yard and in the growth and it's just been really fun for us to so thank you for having us on. Definitely thank you and I know a lot of entrepreneurs are gonna get a lot out of this episode. So I really really appreciate it. Thanks for tuning in to the Small Business big mindset podcast. To keep the fun going. Check out our Facebook group start and scale an online business For even more free trainings and resources from fellow entrepreneurs. If you haven't already, head on over to Muscle Creative COMM And click subscribe. Join our email list for weekly updates. And if you've enjoyed this podcast episode, check us out on your favorite podcast platform to follow us and give us a review. As always be authentic bring an insane amount of value and keep crushing it