Erin Geiger: 0:10

Hey everybody! Welcome to the latest episode of Clover. This week we have Andrea Bridges Smith joining us. Thank you, Andrea, for taking the time to chat with us today.

Unknown: 0:20

Yeah, lovely to be here. Thanks for having me.

Erin Geiger: 0:22

So, as always, I like to jump right in and really kind of find out kind of the behind the scenes, if you will, of how you got to where you are today. So, if you could just walk us through your journey, your origin story of how you got your start into where you are today. And I love it when people mix in a little of the the personal, the professional. I just think that's the reality of our life. Things that were going on while we were kind of building our professional career. So yeah, I would love to hear your backstory, if you will.

Unknown: 0:53

Yeah, sure. It was not a straight line, as most people's journeys are not. I think so. Started out doing marketing for various tech companies here in Austin for you know over a decade. Then the last place that I was at decided to co-produce a TV show, and I worked on that because I had a lot of video production experience, and that was a really great experience. And then it was like, okay, that's over. Time to go back to like writing email copy, and I was like, I just cannot do that. So I struck out on my own, started a production company, and pro tip: if you're gonna start a production company, definitely do that about one year before a global pandemic breaks out. That is a great time to get a business up and going. Let me tell you. So, yeah. So, had to do a little pivoting as we all did during that time. So, I, I was working with clients, and then I had my two children in the room, you know, doing school right next to me, and it was chaos, and I hated it. Loved the kids, hated the schooling at home adventure, so they finally went back to school at some point, and I realized that I needed to kind of take a break and just do something for me. So I started doing this political satire channel on YouTube called the Phoenix News Network, and I was just doing it for fun. And then before I knew it, the thing kind of like took on a life of its own. And I had a writer's room, and you know we were interviewing people, and it just turned into a whole thing. But it was really great. So I had been focusing on that for the past few years while also working with clients on video production, and then things didn't really work out the way that I wanted with a channel because it's just really hard to grow. You know, it was slow and steady. It was always growing, but just not as fast as I needed it to. So at the beginning of this year, I just was like, okay, it's time for another pivot. I pivoted a lot. It's time for another one, and I started thinking about you know what do I really like doing most because I was spending a lot of time like editing videos, which is not my favorite thing to do, but the thing that I realized was when I was working with clients and you know shooting videos, every single one of them, you put a camera in front of them, they freak out, and then some of them did live performances, you know, in front of people or speeches or things like that, and you put them in front of an audience and they get real nervous, and everybody, you know, to a man or a woman, was always like, "What do I do with my hands? And it was like,"Just you're fine. Everything's fine. Calm down. And I realized I really liked that part of working with people, getting them to feel comfortable doing this thing that I feel very comfortable doing, but most people do not. And the only reason I feel so comfortable doing it is just because of lots and lots of practice. So I realized that I had been kind of helping clients in this way for a long time, but had never. But it was kind of as a sidecar to another project. So I decided that I really wanted to focus on that full time. So now I'm doing presentation coaching for founders and executives. So anybody who's like you know in those early stages, it's going out trying to raise around and is you know going out and pitching a lot, helping them with their pitch decks. A lot of them are very boring, and you know just helping them clarify their story and really tell it in a way that's actually entertaining as well as informative, and then you know helping them find the confidence to actually get out there and speak to people, and you know help help them get over those nerves. So that's what I'm doing now.

Erin Geiger: 4:58

I love it, and I love how. You were like, yeah, start a video production company right before a global pandemic. The

Unknown: 5:04

way to go.

Erin Geiger: 5:06

When I briefly mentioned to you my first podcast, and when I first made it, so you and I are both in Austin, and I was like, this will be great. Like, I will talk to entrepreneurs in Austin. I mean, what better place? And my husband is a musician, so we have one of our rooms has all of this recording stuff in it. We'll have people come over, like this would be amazing, right? If that was February, March 2020, yep, nailed the

Unknown: 5:33

timing of that. Great job! It

Erin Geiger: 5:36

was like perfect, meant to be. It's the same thing. We had to like shift. We're like, okay, Zoom is our friend and all the things, so I totally relate for sure. And then also, yes, it's it's really kind of fascinating how some people are so great at public speaking or representing themselves. They're growing their own company. These founders, you know, they could be very charming and just like you know, great to speak to. But then you put a camera in front of them, and they just like breeze up, you know. And it's just like, you know, like they don't know what to say. I mean, I've because I do video work as well, and so it's just like almost like you know the teleprompter, you know, like okay, tell me exactly what to say and how to go, you know, and everything. And so, what you do is so incredible and needed because I think that's a part of where a lot of founders trip up is actually expressing what they do and how it solves a problem and how it's a value and so that pitch deck is so important and so the fact that you have this service, thank you. You're welcome. It's so needed out there, and I love that you have the you know the experience of the the comedy and the satire and you know the the video production experience. It's such a just a beautiful package, and so I was wondering. So we have AI all around us, you know, right? And so that it has to play a part into kind of like what you're doing. So many people are generating content, which, you know, as a content creator myself, I embrace it. You know, I know there's a lot of writers or others like, oh, this is horrible, you know. But I'm like, you know what? AI is a tool, and as long as we kind of all learn how to leverage it as a tool, then I think you know we're good. But it's like right now, no one really knows what they're doing with AI, and we're all just trying to figure it out. So, so you're helping people communicate, and you're kind of kind of the persuasion factor of like this is what I'm doing, this is my company, this is why you should invest in me. So, when content is all over the place, tell us kind of your stance on that. Like, what can't be automated? What can be? Kind of how do you see leveraging AI and what you do? Well, I would say that one of the things that kind of horrified me when I first, you know, started hearing more about AI. Was, you know, someone was pitching it as like, yeah, it can do all the writing for you. Right.

Unknown: 8:09

It's like, but that's the part of my job that I like is the part where I have thoughts and then I figure out how to say them to the world. That's actually enjoyable to me. Why would I hand over the part that I like,

Erin Geiger: 8:21

right?

Unknown: 8:22

I know that not everybody likes that. I'm just that kind of weirdo, but I think it's really important to use AI to automate the boring shit. Hopefully, I'm allowed to say bad words on this show because I have a sailor's mouth. No, what I do is I've actually used AI to to automate a lot of my editing process, a lot of the repetitive parts of the editing process. So that's what is left is the creative part of like you know fine tuning and like I think I want that camera cut to come half a second earlier, you know, but all the repetitive stuff about you know adding filters and you know chopping up like so much of that can be automated, and so what's left is room for me to write more jokes and you know do more fun things like that. I know a lot of people out there are using AI to create more content because they think they have to. Right. It's simply not true. I think when you put something out that just to check a box, and it looks and sounds and feels like it was written by Chat GPT. You start reading it, and you're like, "Oh, Chat GPT wrote this. Skip, yep, and you move on to the next thing. I see this a lot on Reddit, which is probably my favorite social media platform. You know, you you go in there and you're you. Start reading something. You're like, wait a minute, this is AI. I can tell by how it's written. Next, and you skip past it. Is that what you want people to do with the stuff that is coming from you, or do you have something so valuable to say that you are gonna say it. You're gonna say it in your way. You're gonna take the time to actually deliver it. And if you're gonna put out one post on LinkedIn a month that is a barn burner versus a garbage one every day, I will take that one post every single time because it's gonna build trust in your audience with your audience in a way that you simply cannot, if you make them feel tricked.

Erin Geiger: 10:48

Yeah, I agree. And so many times that you see a whether it's a post or an article or what have you, there's no lived experience in AI. So you're reading it, and you're like, "Oh, well, we could copy and paste that over to this other person's profile, and it would do the same thing. Because there's nothing unique to it; they're not drawing on past experiences or expertise. You know, it's just kind of regurgitating what ChatGPT said. And so, yeah, and so what I've heard the term AI slop, you know, yes, which is becoming abundant. So, and so, what do you think about? So, I think personal brand is very valuable, and even when people are like in the corporate world, when I see them go too far in like just branding their whole, let's say LinkedIn for example. I love Reddit as well, but like LinkedIn, let's say they're like the company brand and all the things of this company they're working for, and then I feel like people are like, okay, well then they know you for that company and they don't

Unknown: 11:57

right

Erin Geiger: 11:58

for you. So there's so much kind of so much content out there as we were talking about. So, what do you think about that expert getting your expertise out there amidst the AI slop or personal branding? You know what what's more important to you, and or how do we marry the two when we when we look at all of that?

Unknown: 12:21

So I think what you said about having a personal story attached to things that really does make such a huge difference, and that's something that I talk about with my clients. And I'll give you kind of an example here. So let's say there's somebody who Has a new product. It's a cheesy popcorn, and they're like, I really like cheesy popcorn, but that's you know all the ones that are out there have like preservatives and stuff. So I wanted to make a version that I could feel good about eating. Okay, now let me tell you that story a different way, and I'm I'm an imaginary person here. This is just something I'm making up. So let's say my favorite snack is cheesy popcorn, but you know I realize that all of them out there had these preservatives, and I care about that because you know how a bunch more young people these days are getting colon cancer. Well, that happened to my brother. He's only 32. I'm his older sister, so I knew that that could happen to me too. And I wanted something that both of us could eat and feel good about, and feel like it wasn't contributing to you know something so terrible, so that is why I made this product, and you know now I'm trying to lead the charge on foods that don't make you sick. Better story, right?

Erin Geiger: 13:54

Right. Yeah. Exactly. So resonate with it. Yeah.

Unknown: 13:58

Right. So that first story, like you said, interchangeable-that could be assigned to anybody. But that lived experience of the "why are you doing this" is what really makes a story unique, and it's something that AI simply can't give you. As far as the expertise part goes, I think a lot of people don't even know, like all the things that they're good at, you know. And I see a lot of people that are, you know, like, yeah, I'm, I do this one thing, and I'm good at that one thing, and it's like, it's okay for you to be good at multiple things, you know, like you don't have to be so laser focused. Like you can, you know, everyone that I've talked to lately has been like an entrepreneur, but also a jazz musician, and also you know all these different things. And I think the more that you have to you, the more expertise types that you can offer, the better. Especially if you compare that with a story that says, "I am an expert on this, and I am an expert on this because I went through exactly what you're going through, and here's how I got out of

Erin Geiger: 15:11

it. Yeah, I I love it when people express their more. I don't know if this is a word, well-roundedness. Yeah. Especially like you know, I do actually read you know sometimes LinkedIn again like their pro their bio or their about or whatever, and I appreciate it when they kind of tie in the personal factor or things that they're involved in or that sort of thing instead of just like this like sterile thing of like I do this for 10 years, and you know, and it's just like you know, because again, it's something that you could just like plop into somebody else's profile, and it would work just fine. So,

Unknown: 15:49

yeah,

Erin Geiger: 15:49

as you're working with all of these founders, it's competitive out there, you know, probably more now than before, you know, with the amount of capital that's out there. So, what are you seeing, and what I mean? I know you're in large part impacting this. That founders that get people that are excited for them and want to lean in and ask questions and and perhaps even invest versus those founders who like have a good idea, but that's where it stops. So, like, what separates the two? What do you What do you see when they first come to you, and then what do you typically have to work on to get them to that point of interest?

Unknown: 16:34

What I usually see is they have an okay pitch deck, and they have an okay elevator pitch, but people, I think, are afraid to kind of show their passion sometimes. And there, it's like this is exciting. You you quit your job and you sold your stuff and you put all your money into doing this. It's obviously a pretty fricking big deal to you. What was it that made you so excited that you had to do that? You know, and you have to you have to tell that story, and you have to get them to be as excited as you are. And so, what we do with a lot of pitch decks is kind of putting that personal story back in there. A lot of founders are like, "Okay, I have to prove myself, right? So I have to say that I worked at this company and this company, and I did this and I did this, and and I have this team, and they've all worked on Great, yeah, sure, but it doesn't tell the full story, you know. Everybody's worked at a lot of places, you know. If you've been around long enough, cool. How does that make you different, though, from the next person that's going to come in after you, and and pitch something different, you know. So that personal story really makes a difference. The other thing that I tell people is, these guys look at a lot of decks, and they all look the same. So even if you have like a well-designed pitch deck, you know that a designer has had to go at, great, but it still looks like a slide deck. So, how can we make it look not like that, so that it sticks in their brains? You know, where later on, after they've heard 10 pitches all day long, they're like, "I can't stop thinking about that one deck that looked like a comic book. You know, or the like, I had an idea for a founder one time that does technology with agriculture, and it was like, what if we did like an old McDonald's storybook type situation, and that's what the pitch deck was, and that's how you kind of worked the information in. They're going to be remembering that one, you know, for weeks because it doesn't look like every single other deck that they've come across.

Erin Geiger: 19:03

No, for sure. Have you? I'm sure you have. You've seen the show Shark Tank. Yeah, yeah. Just as you were talking, it reminded me of that because the the same deal, like very similar, right? They hear so many pitches, but it's the ones that where they tell a personal story. You know, they're not just up there regurgitating. Yes, you have to know your numbers, and you have to, you know, report on all of that, of course. But it's the ones where they humanize what they're doing and why. I feel like are the the pitches that are, like you said, are remembered, resonate, and that people want to get involved in, even if they themselves are like, I'm not. I'm not the right investor for you, but I want to help you.

Unknown: 19:48

Exactly, exactly. And if you tell a personal story and something similar has happened to the person that you are pitching to, then they're they're just going to get. You know, or maybe they maybe it didn't happen to them, but they know somebody that that happened to. Like they're they're making connections of like, oh yeah, that happened to you know, the the guy I went to college with, or something like that. You know, so if you like, that's how we connect to each other is through experiences, not through something that could be you know said by 10 different people,

Erin Geiger: 20:23

right? And I think this speaks to what we touched on briefly earlier. Of you know, people want they're craving authenticity. They're craving like organic, you know, content. But then, you know, companies are like, but I gotta put out all this content, like more than I ever have before. Yeah. And it's like, and I'm and founders are the same. The ones that I know, it's just kind of like, well, we gotta, we gotta like have all these articles and all these blogs and all these social media posts, and you know, and it's high volume of content. So, what do you tell them? You know, in addition to like, hey, look, you have to personalize. You got to make it true to you to stand out. Kind of like, how do you counsel founders and others that are just like, well, we have to be authentic. We have to create community, but then we have to do a lot of it all the time. You know, kind of what do you say to that?

Unknown: 21:18

Yeah. So I have so much to say about this. Let's see where to start. First of all, sugar plum, sweetie, darling, no one is reading your corporate blog. Right. Stop writing blog posts. Just don't do that anymore. Okay. There, we freed up some of your time. Now you can go make actually good content. So that's number one. The whole like, oh, we have to do blog posts for SEO. What year is it? Have you heard about Claude? That's not how things work anymore. Stop, stop doing a blog. I think again, if you are just churning out content to check a box and to, you know, fill a space, it's not going to be any good. If you are putting out content that is unique to the world, that doesn't look like everything else out there, that is exciting to you and your company. That is not boring. For the love of God, everyone has got to stop being boring. Okay, we we need to entertain. I want people to realize that you think that you are competing with other companies in your space. Not true. You are competing with Netflix. You are competing with mr. Beast. You are competing with a book on someone's shelf. There are so many things requiring our attention. You are fighting with all of them. So if you are going to bother to make anything at all, make it something that people want to watch, that they want to share, you know, that they want to read, that is genuinely exciting and different and new. I'll give you an example of something that I saw done very well. There's a company called Yum Crunch that does some really great content, and they did a campaign for a company that I'm blanking on the name right now. But they did like they they sell beanbag chairs, and they had this multi part series that they put across their social media channels about, and it was like it looked pretty low budget. You know, it looked like it was just kind of shot on some iPhones, and it was in their office, and it just had people that worked at that company, and it told this whole story of how they like brought in this new AI assistant, and then it started like taking over and like ruining things, and you know, but they had this like multi-part series. I'm guessing they filmed it all like in one day, and you know they had this this really unique thing that wasn't about beanbag chairs at all. I mean, they they mentioned their product you know very cheekily in like a few places in in a fun way, but I was like, oh my god, this is so great! And you know that the person that I know at Yum Crunch that kept posting it. I was like, "Oh, I can't wait for the next one! Like I was, you know, wanting to see what happened next in this saga, and so something like that, where it's not just, "Hey, buy our product. Hey, this person likes our product. Buy our product. Hey, did I mention that we have a product that you could buy if you wanted to? Also, in addition to that, though, there is a product that you could buy from us right now, and so just it doesn't have to be so salesy. I know with certain people, like you know, founders that are trying to raise money, like yeah, you're selling. But for just general content, like through your business, you are a. Allowed to have fun, we would prefer it if you had fun. Please, God, consider having fun with your content and do less of it and do it better.

Erin Geiger: 25:11

No, 100% Yeah. So how, when you say like, okay, create content that's not boring and and all that, and people are going to use AI. They're just going to. Yep. So, so what do you say? Like, what are some like pointers, you know, that you can kind of give people who are just starting out, you know, where they want to get across what their company does, you know, and it could just even be for like the the layman, like just someone who's you know trying to put themselves out there with the job that they have for another entity to leverage AI because they are, but in a way where they can sound like themselves.

Unknown: 25:53

So I think first you have to train AI on what you sound like. So in order to do that, you have to have a backlog of stuff that you have created that it can pull from. I think you also need to ask what is the last thing that anybody would expect from us. You know, so well-known example is Liquid Death, right? It's a water company, you know, with a can. What's the last thing we expect from canned water, death metal, you know, and some of their ad campaigns have been my absolute favorites. They they're just they're doing a really good job. So ask what is the last thing that people expect from us, and explore that space. I would say try to come up with a premise that isn't just I have a product here is how it works, you know. Start with the premise first, and if there is a metaphor for like how you can explain your product to a layman, because especially in the tech world, everyone does this thing where they just do this jargon techno babble, and even if you have been in the world of tech for a long time, you're still like,"What's this name? What is what is this product? What does it do? Tell me what it does. You know, and and they're like,"Well, it's the world's first omni-channel carburetor for multifunctional, and you're just like I don't know what this means. I know what those individual words mean, but I don't know what they mean together. So if you can think of an analogy of okay, this you know our technology is like such and such, and then maybe that's the premise of, you know, what you're doing. So, I saw a pitch deck once where they had put in a really good line. I was like,"You keep this slide. This is the best slide in here. And they said it was some kind of like security software, and they said it's it's not a physical. It's an autopsy, and I was like,"Ooh, that's that's exciting! Like, you know, I I feel all of a sudden like I'm starting to understand what you do. So, if we start from that premise, you know, maybe we do a video where there's like a doctor checking out a patient, and you know, maybe there's a coroner checking out a, you know, a stuffed animal. Let's not use a real dead body in our marketing, you know. And is there a clever way that we could explain the product through these premises, you know, and make it a little bit more interesting and a little bit more understandable and accessible, and something that nobody else in the cybersecurity space is probably doing with their marketing, and it's going to really make you stick out in people's minds a lot more.

Erin Geiger: 28:49

Yeah, what do you see? You know, because you're in it, right? Like, what are you seeing in the startup world? You know, what are the founders? What are the pain points that they're dealing with that, they kind of mentioned to you. What's the kind of like the? I'm going to use an AI word: the landscape that you're seeing of startups, and you could talk about Austin in general, or you know, global, what have you. Just curious what you're seeing out there.

Unknown: 29:20

What I think is fascinating is there is such a wide variety of different kinds of startups out there. Like Austin used to be all about the tech startups, you know, and that was kind of the world that I lived in. So you know, you see a new one every minute. But now there's you know all of these CPG startups happening in town. There are, you know, defense stuff, which let's all just get along. Let's, but you know, it's it's important stuff. There's there's just so many things that I've seen people present where it's like. I never would have thought of that before, you know. So there's, I think, really a lot of innovation happening right now. People are finding these like very niche problems, and coming up with solutions for them. That you're like, oh yeah, I guess that is a problem. I never even would have thought that that problem existed, but now you've already shown up with a with a cure for that ailment, and how cool that you ever came across that in the first place. So the the innovation definitely. What I see a lot with the people that I'm working with, and maybe this is kind of a biased sample because what I see is a lot of struggles with confidence, you know. And again, by a sample, because people who feel really good and confident probably don't need what I am offering. But I'm I'm seeing a lot of people who are like, yeah, you know, I I'm doing this, and I'd love it if. And it's like, wait, wait, wait, wait, wait. This is cool. I know you're excited about it. Like, I need you to. It's normal to feel the the fear and the uncertainty because you're you're taking a big leap here, and it's a brave thing to do, but the fear needs to go sit over there, so that the excitement can come out. So that you, if you're excited, then you can get other people excited. If you're not showing that excitement, then they can't meet you there,

Erin Geiger: 31:39

yeah,

Unknown: 31:39

because that's not where you're at. So, those are kind of some of the things that I'm that I'm seeing a lot in the in the landscape right now.

Erin Geiger: 31:47

Yeah, and it's got to be you know a lot of coaching and what you do because there's so many founders that some of them are technical founders, right? And they're just kind of like, like I built this really cool thing. My mind is incredible, but I can't express to people, you know, what it does or you know why it's valuable and that sort of a thing. So, yeah, that's really I deal

Unknown: 32:13

with definitely a lot of that from from different founders, and what they want to do is because they know how the nuts and bolts of the thing works, you know. That's what they want to talk about. They're like, "Oh, we built it on this really cool platform of, and nobody knows what that shit is. Or if they do, like, that's not the point. The point is, what does it do? Tell me what it does, and you know, I don't care how you built it. I don't care if it's in Python or whatever. I don't care how you built it. The point is, you built something, and it does dot dot dot.

Erin Geiger: 32:49

Right. And when founders come to you, are they primarily looking for seed or Series A? Like, what are what are you typically working with?

Unknown: 33:01

Actually, I'm kind of trying to focus more on those earlier founders because I think it's really exciting to help them like get that that first win. But actually, over the past several years, I've worked with a lot of founders who are kind of later on in the game, who maybe aren't using my services to try and like raise a round of funding, but they're like going to speak at conferences, and you know they need to make sure that they have a good presentation and a good delivery as they're you know going out and trying to do that. I had one client who was a doctor that was transitioning into becoming a more of a public speaker, and so you know was helping them with that journey. But it's you know it was kind of like he had been around for a while, but he was doing this new thing, so it was like both kind of experienced and new at the same time. So I've worked with you know the whole gamut, and it's it's fun anytime you get to get on the phone with them after they've done a presentation. Like, how'd it go? And they're like, I nailed it. You're like, yeah.

Erin Geiger: 34:15

That's got to feel so good. Yeah, yeah. I'm sure you've seen a lot. What has surprised you the most in the work that you've done, you know, like at the founders that you've that have come to you, whether or not it's like what they've come to you for, or the state of what they have is, you know, what has surprised you the most as you've kind of built this business?

Unknown: 34:41

Um, That is a good question. Let's think about that for a second.

Erin Geiger: 34:51

Yeah, just wondering if anyone's come to you with like, ah, haven't seen that before, or you know, this is an interesting way to put it.

Unknown: 35:01

I think one thing that always surprises me is when I'm doing video content with somebody, and they're like, and sometimes this happens with like if they're you know presenting on stage as well, they're just like, oh God, I can't believe I have to do this. I'm so bad at this. Oh, oh God, like, oh, I hate this. It's so terrible. Oh, and then you like turn on the camera, or the audience gets in the room, and they just like shift, and they're like, hey, I'm so and so, and they, and and you're like, oh, oh, I did not see that coming, and then afterwards they're done. You know, you turn off the camera, or they walk out of the room, and they're like, "That sucked, didn't it? And I'm like, "What just happened to you? Like, you you have the thing in you. You just don't know that you have it. So I I like to think that everybody has that somewhere in there, and it's just a matter of pulling that out of them.

Erin Geiger: 36:03

Yeah. No, I love that. That's so funny. You're like, wait, you just turned into a talk show host. I don't. Yeah. You said

Unknown: 36:09

you sucked at this. You don't suck.

Erin Geiger: 36:12

All lies. I love it. Okay. Where, if you want to connect with you, what's the best place for them to do so,

Unknown: 36:22

probably through LinkedIn. Andrea Bridges Smith on LinkedIn. My company is called San Phoenix, F-E-N-I-X, which stands for Saint Phoenix, which is all about rising up out of the ashes after a particularly shitty stint in corporate America, and you know, building my own thing. So

Erin Geiger: 36:45

I love that everybody can relate with that for sure. Okay, and then one fun question that I ask any for everybody, just because we love music so much over here, is if you could listen to one music artist for the rest of your life, who would it be?

Unknown: 36:58

It would be Miles Davis's kind of blue album. So, if you have time for a very quick story, yeah. My favorite song is well, that's the whole thing is my favorite album. And so, when I was having my first son, we had this very elaborate birth plan, which is just a great way to get that thrown out the window is by making one in the first place. It's adorable. Yeah, it's so cute. All the oils and things that just never got pulled out of the bag. So one of the things was I wanted that album to be playing in the delivery room while he was being born, and things did not go well. I was taken back for a C-section that was not supposed to be happening, and they took my phone, and so the birth playlist was on my phone. And so my husband's like, "Oh no, what, what are we going to do here? He's like flipping through his phone. He's like, "Okay, I don't have that album, but I do have. Someday my prince will come, and I was like, "Well, baby boy is 11 days late, so that sounds appropriate. Let's do it.

Erin Geiger: 38:10

Oh my gosh, I love that way to pivot. Yes, so much

Unknown: 38:14

pivoting when you're a working mother. Yes,

Erin Geiger: 38:17

100% Oh my gosh, for sure. Well, thank you for taking the time. I loved having this discussion with you, so I really appreciate it. Now you're super busy, so thanks for being on the show.

Unknown: 38:30

Yeah, thanks for having me.