Clover: Conversations with Women in Leadership on Visibility, Authority & Owning the Room

From Imposter to Disruptor, and the Power of Reinvention with Natalie Poindexter

• Erin Geiger - Muscle Creative • Season 5 • Episode 139

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0:00 | 42:11

What do you do when the life and career you've worked so hard to build just aren't working for you anymore?

You could keep pushing through. You could jump into the next job, the next opportunity, the next thing that looks good on paper. Or you could ask yourself a question we probably don't ask nearly enough: Is this even what I want?

This week on Clover, I'm chatting with Natalie Poindexter, an entrepreneur who has reinvented herself more than once, and who has some pretty interesting things to say about what happens when we stop following the rules we've been handed.

Natalie started her career as an EMT, moved into public health and corporate leadership, packed up her life in Ohio and moved to Austin sight unseen, and eventually found herself building businesses, including a tech platform she created using AI. And no, she's not a software developer.

We cover a lot of ground in this conversation, and I especially love how candid Natalie is about the messy parts. The jobs that didn't work out. The moments of self-doubt. The pressure to keep going even when everything in you is telling you something needs to change.

A few things we get into:

  • What happens when your carefully planned career goes completely off-script? Natalie shares why she walked away from corporate life, what happened when her backup plan fell apart, and how she learned to rethink what success could look like.
  • Who says you need to be technical to build a tech company? We talk about how Natalie used AI and vibe coding to build Scaffina, and why women might be underestimating what they can create with the tools available today.
  • Maybe you're not an imposter. Maybe you're a disruptor. A mentor gave Natalie this perspective years ago, and I absolutely love it. What if the problem isn't that we don't belong, but that we're trying to fit into systems that weren't designed with us in mind?
  • Why are we so good at championing everyone but ourselves? Natalie has helped organizations secure funding, yet admits that advocating for her own ideas and accomplishments has been a completely different challenge. Sound familiar?
  • Do we really need to explain every career pivot? We talk about the pressure women feel to make every decision look intentional, every career move make sense, and every change fit into some perfectly packaged professional story.

One of my favorite takeaways from Natalie is a simple philosophy she's embraced: Build, ship, iterate.

I love this because how often do we talk ourselves out of something before we've even started? We convince ourselves we need another credential, more experience, a bigger budget, or someone else's permission.

And with so many people navigating layoffs, career uncertainty, and a workplace that's changing faster than any of us can keep up with, I think this conversation is especially timely.

Maybe the next step isn't immediately finding your way back to what you were doing before. Maybe it's giving yourself the space to figure out what you actually want to do next.

There's a lot to think about in this one, and I hope you enjoy the conversation as much as I did!

Connect with Natalie: Find her on LinkedIn and Instagram, or check out her YouTube channel, The Poindexter Effect.